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Using the Glossary

As you explore the site, you will see entries marked like a link with a little book in front of the first word. If you hover your cursor over any such term, you will be presented with an extraxt of the term, and if you click the link or the “Learn More” you’ll get the full definition. Hit the browser’s back button to go back if you go to the Glossary for the full term.

And you can get rid of the pop-up tooltip displays by either clicking their “Close” buttons, or clicking outside of the extract, or just ignore them and they’ll go away after a second or two.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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