This glossary entry refers to our Marketing ROI or ROMI calculator.
The Return on Marketing Investment is a measure of the payback received for all the costs invested in the marketing program.
A ROMI of 100% means that your marketing investment returned an income that is double the original investment. A ROMI of 0%, on other hand, would mean that the income from your investment just covers the costs, without any profit. Gossamar assumes that any ROMI below 15% is insufficient, hence it will be highlighted in red.
A well executed Inbound Marketing Automation program should yield a very attractive ROMI in excess of 50%, often well above 100% or more.