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romi-step11

This glossary entry refers to our Marketing ROI or ROMI calculator.

The Return on Marketing Investment is a measure of the payback received for all the costs invested in the marketing program.

A ROMI of 100% means that your marketing investment returned an income that is double the original investment. A ROMI of 0%, on other hand, would mean that the income from your investment just covers the costs, without any profit. Gossamar assumes that any ROMI below 15% is insufficient, hence it will be highlighted in red.

A well executed Inbound Marketing Automation program should yield a very attractive ROMI in excess of 50%, often well above 100% or more.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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