Integrating Sales and Marketing Teams

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Integrating Sales and Marketing Teams is accomplished through the use of tools such as CRM and Demand Generation systems, and the design and implementation of processes shared by both organizations.

In essence the concept revolves around sharing elements which are common to both functions, such as Leads, Prospects, Nurturing Activity and any resulting sales data to enable the calculation of accurate ROI. For more on this topic, please see our web-page,  Integrating Sales and Marketing Teams.

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