Gossamar

Mobile Emails for Small Business

Megan — Mon, 10 Jun 2013 16:07:48 +0000

Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. The next biggest time chunk (almost 15%) is spent on social media apps. Since the results are flipped for desktop usage, it begs the question; do small businesses need to focus more on mobile appropriate emails?

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It’s all about Profit!

Eric — Tue, 21 May 2013 12:00:45 +0000

Gossamar has recently changed its slogan from: “More leads of higher quality at lower cost”, to, “It’s all about Profit”. We've learned some lessons about Inbound Marketing and Sales and Marketing Automation since we launched our company in 2008 and they're all encapsulated in our new slogan. Watch our 3 minute video to learn more.

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Three Potential Inbound Marketing Mistakes

Megan — Wed, 08 May 2013 15:43:44 +0000

Each day as I sift through my favorite business blogs, I come across marketing articles; awesome tips on improving marketing, making your company strong, and the benefits of all the different sorts of marketing tools. I try to use this information in my writing and business practices. It’s great information but it’s missing one key thing: What am I already doing that is wrong? I can make lots of improvements and additions but if I don’t stop doing the wrong things, I won’t be doing the best I can.

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Inbound Marketing and Automation Roundup

Eric — Wed, 17 Apr 2013 13:50:41 +0000

By Eric Goldman. A different type of post this month: rather than specific advice or an idea on how to do something in the world of Inbound Marketing and Automation, I’m going to report on three events shaping the industry. I’ll lead off with something from the world of online advertising which I think is [...]

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3 Minutes to Increased Profitability: a Gossamar Process

Hanna — Tue, 16 Apr 2013 00:48:50 +0000

Our video introduction explains our approach to increasing profits in your organization. Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Analyse your organization’s systems, processes and workflows, looking for improvements to increase efficiency and reduce costs. Design [...]

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Internet Marketing Faux Pas

Megan — Tue, 09 Apr 2013 17:28:39 +0000

The benefits of online marketing are plentiful: everything from lower costs to long term results, easier targets to massive audiences. Businesses, especially those with a lower amount of resources almost have no choice. To not use internet marketing would be the equivalent to shooting yourself in the foot, literally. With that said, the future of marketing online is unclear. While it is still powerful though, be sure to use it correctly. Take your dunce cap off and avoid these internet marketing faux pas:

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8 Ways to Improve your Marketing – Part 2

Eric Goldman — Tue, 26 Mar 2013 06:29:40 +0000

8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.

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8 Ways to Improve your Marketing – Part 1

Eric Goldman — Wed, 20 Mar 2013 17:03:59 +0000

8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.

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Ten Ways to Attract Customers to You

Megan — Sat, 09 Mar 2013 15:40:16 +0000

Today’s marketing strategies revolve around technology. Businesses that used to rely on an employee wearing a giant gorilla costume holding a sign can now use inbound marketing tactics to attract customers and prospects to them. Inbound marketing happens in ways that some business owners don’t realize and has completely changed how businesses approach current and prospective customers. Instead of only pushing your message out through traditional channels like radio, television and print advertising, inbound marketing focuses on pulling customers to you through digital strategies and social channels. This critical shift has resulted in a world of opportunities in terms of attracting and retaining customers. Read on for a list of 10 tips to try…

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B2B Supplier Shopping Gets a Facelift

Megan — Mon, 18 Feb 2013 17:57:52 +0000

Google has just announced a Beta version of Shopping for B2B vendors. If you sell products or services, you need to read this post to understand how the game has just changed and what you should do about it.

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