Social media technology is perhaps one of the most powerful levellers of all time. For it gives to the common man a voice as powerful as that of a dictator. Even the littlest of us can now shout loud enough, using social media, to be heard above the masses. Or stridently enough to break through even the most stringent forms of suppression.
If you have seen the movie, “The King’s Speech”, you may remember the line where Bertie tells Logue that he has a right to speak, a right to be heard, merely because he has a voice. And social media gives each of us the same voice as the next one in line. It is truly a democratising technology.
And it has the same power to elevate tiny companies high enough to be heard against their formidable and much larger competition.