Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle, slogan, or advertisement. It makes perfect sense: who understands a prospect’s needs better than another prospect? Who knows better how to express the benefits of the product or service?
The movie, “The Prizewinner of Defiance”, tells the story of a mother whose prizes fed her 12 children despite her alcoholic husband. Its inspirational and left me wondering if a B2B could enlist the help of its prospects in promoting its solution. My thoughts on competitions for B2Bs….